Retail industry is spending $60B+ in Shopper Marketing blindly, without any timely measurement and 71% of the spend is being wasted due to lack of personalization.
CPG purchases generate millions of transactions on a daily basis. Harnessing this data and transforming it into a valuable information asset is the challenge faced by the industry today.
By utilizing the R10x data and collaboration platform,
CPGs and their Sales, Marketing, Merchandising and Category Management Departments
can realize benefits from access to live data in many ways:
- Access to real-time per store sales
- Detect trends based on real-time sales data
- Identification of individual product performance
- Campaigns recommendation at individual stores
- Introduction of new products and measurment